The 7 Most Effective Inbound Marketing Strategies to Grow Your Business
In the past, businesses would use mass advertising as a method of reaching out to potential customers. While this allowed them to reach a large audience, it wasn’t targeted. Today, we recommend using these strategic inbound marketing techniques to bring in customers who are more likely to convert into sales.
- Mobile Website
Making sure that your website is mobile-friendly should be your #1 task on your task list. Over 60% of website visitors will come in from mobile device, so you want to be sure you’ll be visible and easy to find.
- Search Engine Optimization
Optimizing your website and other online content with the right keywords will help drive traffic to your business. Targeting the right keywords can bring customers right to your website and convert them into marketing and sales leads – the basis of inbound marketing.
- Content Marketing
Use content marketing to fulfill your visitor’s thirst for information about your business. Consider adding a blog to your website and keep the content on your site fresh and new. E-books, whitepapers, infographics, and case studies are other great ways to share important information with your audience.
- Online Reviews
Over 72% of consumers trust online reviews as much as personal recommendations from family or friends. This is so significant that your business ratings are immediately effected by your consumers experience with your business. Be sure to protect your business with online reputation management software. It filters positive from the negative reviews, so only the positive reviews show up on sites and social media accounts.
- Email Marketing
Emails have been used as a marketing tactic for many years. However, when you are using inbound marketing, the goal is not to send out mass emails. Instead, you need to harvest leads through landing pages and opt-in forms on your website. You can then send emails to this list of leads that are geared toward bringing these individuals back to your website.
- Social Media Marketing
Social media is no longer a way for people to stay in touch with family and friends. It is now an important business inbound marketing tool. Every business should, at the minimum, have a Facebook and Twitter account to reach out to their intended audience. When you post a blog, share it on your social media accounts. Give your audience useful information and don’t use it solely as a promotional method.
- Video Marketing
Videos are the fastest growing content method online. More people watch videos instead of reading. Therefore, it is important to make use of videos to spread the word about your business. Set up a YouTube channel. Plan for informal and professional videos. Educate your audience with information about your products and services. Promote your company with commercials. Get video testimonials from your favorite customers. and post informative videos that relate to your industry.
Grow your business with inbound marketing. When you use one or several of these effective strategies, you will increase the amount of traffic for your business.
NEED HELP? Contact Beholder to get started on your inbound marketing strategies today!