Buzzwords and the Importance of Content Marketing Services
As a small business owner, you’re probably tired of hearing new marketing buzzwords. However, these buzzwords depend heavily on what part of the country you mostly identify with. Content marketing services – specific to your company’s products/ services, target market, and geographic reach – will help your business.
Let’s begin with Buzzwords
There’s digital marketing, content marketing services, video, email, automation, social media, SEO, CRM, and even now we’re trending into integrated marketing services. Then we’re looking at AI, paradigm shift, omni-channel marketing, and so much more.
While technically, they’re NOT all the same thing; they do work hand-in-hand in supporting your common marketing and business goal(s).
It’s important to research and develop an effective integrated marketing strategy first. Get help to organize your business information and confirm what it is your business is trying to accomplish.
Establishing business goals is an important first step in taking your business to the next level.
- Are you looking for more leads?
- Need help converting leads to sales?
- Are you happy with your leads and sales and want to increase branding opportunities?
- Do you want to position yourself and/ or your business as more of a thought leader?
Your marketing strategy will guide and help plan for effective content marketing services.
Knowing “who” to Target with “what”
We know that you need a digital marketing strategy to attract and retain customers on the web. Whether you own a small business, an e-commerce website, or something in between, ignoring your online marketing strategy in the digital age could be disastrous for your business. There are many components to successful digital marketing, but one of the most effective and necessary is content marketing.
Here’s a quick example as it relates to our business…
Depending upon the area, the terms graphic design and branding could be interchangeable. You’re probably thinking, so? Well… the problem with that is if you are trying to increase your traffic and engagement with one term (keyword/phrase) that doesn’t do so well in your market, you’re simply generating content that will not yield positive results. Ultimately, wasting time, money and effort on content marketing services that will not serve you properly. However, if you have a larger footprint… you will want to create multiple pieces that speaks to different areas you are trying to target.
Be sure to work with a content marketing agency that understands all aspects of your business and your consumer. Connecting your business to the buyer is essential.
What is Content Marketing?
Content marketing services refers to content that your business puts out online with the intention of reaching existing and potential customers. Digital collateral such as blogs, articles, whitepapers, download gated content, that eventually transition to be used in e-mail blasts, e-newsletters, and social media posts are all examples of content marketing.
The goal of content marketing is to build a relationship with your audience by providing them with relevant and useful material that is interesting or helpful to them.
Here are a few reasons why content marketing is especially important:
Improves Search Engine Optimization (SEO)
Professionally written and keyword optimized content for your website and blog can bring new customers directly to you based on what they are already searching for on search engines. You may not have the budget to buy ad words; but with excellent content strategy, you can achieve similar results organically. Content marketing services will drive more traffic and sales to your website without exhausting your advertising budget.
One of our clients is a regional roofing company. The last time they had to spend money on Online Ads was 4 years ago. That’s because we implemented a very effective content marketing services strategy that helped them rank very well. The organic traffic that’s still coming in from content living on their website has and will continue to pay their company dividends year over year. Plus, the value of their keywords continues to grow and compound monthly.
While search algorithms may change, good quality content based on SEO best-practices will always be a win for your business!
Saves Money for the Budget-Conscious
Content marketing is one of the most cost-effective ways to improve your overall digital marketing efforts. A good content strategy can increase your click-through and engagement rates from social media and e-mail marketing. Knowing how to write effective e-mail subject lines, link titles, and calls-to-action are all key components of content marketing.
Creates Expert Positioning
Your content marketing strategy can help position your business serve as an authority in your industry, lending you credibility that translates to trust and increased sales. Offering your audience content that educates and informs them via blogs and e-mails, being available to answer questions on social media, and sharing relevant links and news updates all contribute to positioning you as an expert in your field.
Get the Help You Need
If you want to learn more about how a good integrated strategy and content marketing can help you grow your business, contact Beholder today. Our month-to-month affordable plans make us one of the easiest marketing agencies to work with in the nation.