Change is Good. When is it time to outsource marketing?
There’s comfort in consistency and the familiar. Just ask anyone who’s started a healthy diet and exercise plan. It’s easy to go back to old habits – but those old habits weren’t always the best for your health.
Now consider your business. If you feel like it’s time for a change, or circumstances within your business changes, perhaps a strategic plan to outsource marketing makes sense for you and your business growth.
The media and marketing industry has undergone a shift over the last 10 years. Nothing is set in stone. We are always adapting and evolving to meet our clients’ needs. If your business is not in media or marketing, it can be very overwhelming and frustrating to just keep up with the latest trends, de-mystify the marketing industry, or in Google’s case, algorithm changes that lead to online marketing success.
The only area that should be consistent is your company values, your mission, and your purpose.
“How” you service your clients is dependent upon “what” you will offer them. For example, if you are a pizza shop, most consumers wouldn’t consider your business for their morning coffee run. Some businesses make it easy to identify the differences – like a pizza shop vs a coffee shop.
However, what about the hyper-segmentations of a massive industry that’s designed to identify and promote your company. What do you do? Where do you begin? How do you grow? And what’s next when there are so many options available?
Putting together an integrated marketing plan is a big task that will pay big rewards when you outsource marketing efforts.
Integrated Marketing is no longer a WANT – your business NEEDS consistent messaging and a little of everything listed below to ensure you are in constant communication with your consumers. If your business does not have updated content, you are immediately judged by the consumer based on their assumption of what you offer, your services, your company culture, values, and much more.
The top 7 frustrations we’ve heard from business owners who consider outsource marketing:
- I need to focus on my customers. I don’t have time to do all of this marketing.
- I hired some employees to do this, but it’s not working as I thought it would.
- I’m disappointed by the results I thought I was going to get.
- The leads and revenue isn’t growing fast enough.
- I always feel like we’re running behind; like we can’t catch up on our own marketing.
- My marketing strategies aren’t consistent and feel like they’re thrown together.
- I’m limited in my capabilities or knowledge because marketing is not in my wheelhouse.
As a business owner, you may already know it’s time to outsource marketing services. Save yourself time, money, frustration, and wasted efforts on “throwing spaghetti on the wall” “hoping that it will work this time.”
Change is good. If you’re not satisfied with your marketing efforts, don’t wait any longer.
It’s time to outsource marketing to a firm that understands your goals; is able to provide a combination of marketing services that suits your needs; and will work with you to achieve great results.
You may opt to do some of the marketing tasks yourself or just take it all off your plate and give it to your outsourced marketing team. That’s completely up to you and the integrated marketing agency you decide to work with.
When it’s time to have a conversation about outsource marketing services, give Beholder a call at 844-234-6537 or contact us to discuss your frustrations, goals, and marketing needs. Beholder is an integrated agency that works with small businesses to large corporations to help connect your brand, your business, with your consumers.
A few outsource marketing options to consider in your integrated marketing plan:
- Media – TV, Radio, Web
- Public Relations
- Graphic Design
- Web Design
- Blogs & Content
- SEO & PPC
- Social Media Marketing
- Email Marketing
- Video Production
- Print Collateral
- Direct Mail
- And much more…