One of the most interesting digital marketing services search queries over the last few weeks has been “good looking website not working.” When I saw that, I literally sat back in my chair and just shook my head. Here’s why…
When considering today’s competitive digital marketing services, it’s not enough to just have a good looking website. Perception is NOT everything as you need to have an integrated marketing strategy to make it work.
Most people who are trying to market their company think, if it looks good, everyone will see it. But that’s just not how digital marketing services work.
For example, if an artist paints a beautiful portrait, but it’s sitting in his studio – without anyone knowing about it – it will never gain any traction. He might want to sell it or share it with others, but just because it’s a beautiful painting doesn’t mean it’s ready. He’ll need to take action steps to get it out of his studio and introduce it to the public.
It’s harder than ever to promote your business online. And while there are plenty of do-it-yourself options, do you know which is best for your business, industry, location, market, consumer, etc? Do you have all of the tools, knowledge and expertise to figure it out? Do you have the time to learn everything about digital marketing services and create an integrated marketing strategy or are you trying to run your own business and tend to your customer?
No longer is a good looking website – that can be seen on a mobile device – enough. You must have the following:
- Integrated Marketing Strategy
- Video Content
- Search Engine Optimization
- Copy on your website that complements your SEO plan
- Branded Graphics
- Content Marketing – Blogs, Articles, Gated Content, etc.
- Email and Social Media Marketing
- Marketing & Sales Automation tools so you can track visitors and capture leads
- Online Advertising like Google ads, Facebook and Instagram promotions
You want your business to get found by your target consumer online.
Don’t get caught up in the “it looks good, so it must work” trappings of other agencies.
If you’d like to learn more about creating a strong integrated marketing strategy, want to get found using Beholder’s digital marketing services, or simply need to improve your online brand with a good looking website, then please contact us and schedule a free consultation.
You don’t have to do this alone. We want to help demystify all of the marketing myths to help you connect your brand with consumers, drive more leads, and grow your business.
~ Emilia Andrews, COO, Beholder