How Can Social Media Marketing Help Your Business?

Anyone remember Bob Dylan’s hit “Times they are a Changing” ? Well there is a line somewhere in the amazing song that goes like this,

“you better start swimming or you’ll sink like a stone, for the times they are a changing..”- Bob Dylan.

Well he Dylan was certainly right, the times are a changing, technology has already taken over- and if you do not adopt its practices you will certainly “sink like a stone”. In today’s technology-driven world, businesses face very different challenges than in years past. Not only is it imperative for top successful businesses to have a proper and well-designed website, it is also important to maintain a smart, active web presence on social media as well.

While some new businesses jump into social media marketing without much thought, there are always some that are either skeptical about the true benefits of social media marketing, or need a little more convincing. For our friends of the latter, we answered this question: How can social media marketing help your business?

1. Direct connection with customers and active users

The first and most immediate way social media marketing can help your business is it allows you to have an unfiltered connection between you and all the active users on any social media platforms that you use. This is very important, it essentially connects you to the world. These social media users will include many of your colleagues, industry peers, competitors, and your current and potential customers, so each direct connection you make through a smart social media marketing strategy can gain you a new fan, forge a new business partnership, or even turn an unhappy customer into a satisfied one.

2. Creates opportunity

Another remarkable benefit of social media marketing for your business is that it opens the doors to opportunities you might never have access to without it. For instance, it creates opportunities for you to continuously share information about your company outside of your website in a natural way and to an interested audience, for you to meet and collaborate with peers and industry leaders who are in your niche or tangentially related industries, and for you to become a part of the social media conversation happening around news and the broader topics relevant to your business.

3. Establishes brand standards and identity

Arguably the most important way social media marketing can help your business is it allows you to further establish your business’ brand standards and identity to your peers, clients and potential customers. Through the branding and content on your social media pages, and through thoughtfully executed social media marketing campaigns, you have the power to shape the way the public views your business.

As an integrated agency, Beholder connects brands with consumers through integrated solutions that get results. Contact us today to discuss your branding and marketing questions or needs.