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Integrated Marketing Services Deliver Sales for Your Company, Not Your Competitors’

2017-04-27T11:38:10+00:00By |Blog|

Integrated Marketing Services Deliver Sales for Your Company, Not Your Competitors’


I’m not lying to you when I say that marketing is the driving force of any company. It delivers the consistent message you want your target audience to hear, and the brand awareness you want to instill in them. It can establish your company as trustworthy, prominent, and matchless- or it could do the opposite. That is why it is essential to create an exceptional marketing plan. Four key marketing disciplines are known to be crucial to a company’s success, and each must be carefully developed and executed:

  • Brand Strategy
  • Digital Marketing
  • Film and Video
  • Content Marketing

A company requires a comprehensive marketing program that meets its goals and objectives. Choosing an outsourced marketing partner is a critical decision requiring careful thought, as a company depends on sales for its survival. It’s a simple truth: If the program succeeds, so does the company; if the program falls short of the mark, then it’s the competition who profits. Is an agency offering integrated marketing services the best choice to develop and execute your marketing program, to build awareness for your brand? Or is it best to engage different agencies for each discipline:  brand strategy, digital marketing, film and video, and content marketing?

Consider this thought experiment:  Would you employ four different architects to design different parts of your dream house? Since they worked independently would there be any consistency in the final result? The obvious answer is ‘No’. The parts would reflect different interpretations of your goals and objectives and, as such, the final result would be anything but consistent. This piecemeal approach would have the same result if applied to a marketing program. A piecemeal approach is a win only for the competition.

The smart choice is to place your trust, and money, with an agency offering integrated marketing services, an agency that controls all aspects of your program. Each discipline in an integrated marketing program will be based on one interpretation of your goals and objectives, and each will be crafted to maximize sales results. The resulting comprehensive program will deliver an excellent return on investment.

Put your marketing investment to work for your company, not your competitor’s. An integrated marketing services approach delivers a comprehensive marketing program that will meet your goals and objectives. Contact us today for information on Beholder’s 4SIGHT program. 4SIGHT provides marketing solutions that ensure your marketing needs and goals are being met efficiently and successfully.

Beholder, a marketing agency founded in 1999, specializes in integrated marketing and communication services. Beholder brings the foresight, strategy, training, tools, and an experienced team to implement a successful integrated marketing campaign. We value long-term relationships and being a part of your growth. Need help with a new marketing project or looking for ongoing marketing services and support? Beholder is here to help.