Integrated Marketing Services Deliver Sales for Your Company, Not Your Competitors


I can say without question that marketing is the driving force of any company. It delivers the consistent message you want your target audience to hear, and the brand awareness you want to instill in them. It can establish your company as trustworthy and prominent – or it could do the opposite. That is why it is essential to create an exceptional marketing plan to understand your products/services, your target audience and the foundation of which all aspects of your business will run – from communications and sales to operations and finance. Marketing is the tie that delivers sales – which is ultimately the guiding force to business growth.

Four key marketing disciplines are known to be crucial to a company’s success, and each must be carefully developed and executed:

  • Marketing & Brand Strategy
  • Digital Marketing (Web, SEO, Social, Email)
  • Content & Creative Services (blogs, articles, PR, video, graphics, etc.)
  • Marketing & Sales Automation (CRM, lead generation, analytics, etc.)

A company with a comprehensive marketing program will meet its goals and objectives. Choosing a marketing agency partner that offers integrated marketing services is a critical decision for any company depends on sales for its survival. It’s a simple truth: If the program succeeds, so does the company; if the program falls short of the mark, then it’s the competition who profits.

Is an agency offering integrated marketing services the best choice to develop and execute your marketing program, to build awareness for your brand? Or is it best to engage different agencies for each discipline:  strategy, digital marketing, content marketing, creative and automation?

Consider this thought experiment:  Would you employ four different architects to design different parts of your dream house? Since they worked independently would there be any consistency in the final result? The obvious answer is ‘No’. The parts would reflect different interpretations of your goals and objectives and, as such, the final result would be anything but consistent. This piecemeal approach would have the same result if applied to your marketing program. A piecemeal approach is a win only for the competition.

The smart choice is to place your trust, time and money, with an agency offering integrated marketing services, an agency that manages and directs all aspects of your program. Each discipline in an integrated marketing program will be based on one interpretation of your goals and objectives, and each will be crafted to maximize sales results. The resulting comprehensive program will deliver an excellent return on investment.

Put your marketing investment to work for your company, not your competitor’s. An integrated marketing services approach delivers a comprehensive marketing program that will meet your goals and objectives. Contact us today for more information