Reaching Your Social Media Potential With Video Marketing Services
You don’t have to be a marketing professional to know that video marketing is a great way to reach a lot of potential customers on social media. Nothing gets people talking and sharing more than a video clip. What you may not know is which social media platform you should be posting on to get your brand seen by your target demographic.
Here is a quick look at the social media statistics:
- Twitter: Twitter is an increasingly popular way to instantly connect with customers. Twitter demographics tend toward the younger social media users, with 36% of the 18 to 29 year-old group saying that they use Twitter regularly, compared to 23% of 30-49 year-old group. Demographics for older social media users are much smaller. Twitter users are fairly evenly divided between urban, suburban and rural dwellers and are also evenly divided between men and women.
- Instagram: Nearly 59% of 18-29 year-old social media users have an Instagram account. The percentage for 30-49 year old users is much smaller, at 33%. Statistics show that 38% of women use Instagram, and just 28% of men. Urban dwellers tend to use Instagram the most. These percentages really come into focus when you realize that there are currently more than 600 million active Instagram users.
- Facebook: According to Business Insider, Facebook is the biggest of the social media giants, with approximately 1.15 billion daily users. That means that nearly 8 out of 10 adults in the U.S. are looking at Facebook every day. Statistically, 88% of 18-29 year-old social media users, and 84% of 30-49 year-old social media users are active on Facebook. Unlike Instagram and Twitter, the big numbers continue as social media users age, with 72% of the 50-64 year-old group using Facebook regularly. Users are fairly evenly divided between men and women.
- SnapChat: Depending upon your audience, SnapChat is an ideal method to connect directly with your consumer. Consider SnapChat a personalized video marketing opportunity. You won’t need to use professional video services, but it is important to have a SnapChat content plan for your business. (We can help with that.)
Concerns or Complaints with Using Video Marketing on Social Media for Your Business
Obviously, posting a video on social media has the potential to reach a lot of customers. Few businesses have the time, the know-how, or the equipment to make smart, creative videos. However, you want to fully take advantage of the potential of social media. You know your business inside and out. We simply pull the information needed and produce video and social media content on a regular basis for your business. Our video marketing professionals can help you from the planning stages through production and final delivery.
One of the biggest complaints we receive in regards to video production, is how much time will this take out of your day. We ask this instead – if you’re focused on business growth and will do anything to make it happen – stop complaining about a couple hours taken out of your day to grow your business. We guarantee you’ve been to a few networking or card exchanges in which you thought you just wasted a few hours of your life. Video Marketing is never a waste when you know you can conveniently reach your audience over several months with just a simple video. Change the mindset to quality growth.
Contact Beholder to discuss how our video marketing services can help grow your business. We keep it simple and do the marketing for you… so you can focus on your business.