Digital marketing is great as long as it plays its correct role within a marketing strategy. Too many businesses try to rely fully on digital marketing practices and fail to connect with their target audience. It's like when you see someone try to replace their primary computer with a tablet; it's a [...]
Why Does My Digital Marketing Need to Be Updated Today? One of the most common mistakes people make with their digital marketing campaign is posting content and never touching it again. Whether you are managing a huge social media marketing campaign or just maintaining a blog, making regular updates and [...]
Integrating Content and Digital Marketing: Better Results in Less Time In the past few years, "content marketing" has gone from a new concept to an overused buzzword, landing it among other catchphrases - like digital marketing - that are broadly interpreted and often misunderstood. Content marketing refers to using (educational, [...]
The Truth about Digital Marketing You may have heard plenty of hype surrounding digital marketing, and you may be wondering what is true and what is fabricated regarding digital marketing. Well now it's time to delve into the truth. It is true when we say that just about every way [...]
A Cost-Benefit Analysis of Digital Marketing Business owners usually like to see the big picture of things. In this blog, we'll talk about what's at stake when you practice digital marketing with respect to the costs and benefits. Marketing digitally is a cheaper alternative to traditional marketing. Buying social media ads really doesn't [...]
Digital Marketing: What’s in it for you? Digital marketing refers to buying pop-up advertisements, spamming Google's search algorithm, and sending recurring emails to subscribers who don't want them, right? Of course not, but that's the image that some people have of it. In reality, digital marketing is surrounded by misconceptions. Businesses are [...]
What Role Does a Quality Business Website Play in Your Business Growth? What role does a quality business website play in your business growth? The answer is it plays a huge role. Some of the benefits of having a company website to promote your brand are: It is highly cost-effective [...]
Digital Marketing Strategist: These Two Things Are Ruining Your On-Page SEO Strategy There are a lot of aspects in digital marketing that you may not be aware of. For example, what you really have control over and what you do not. Something you have full control over your on-page SEO [...]
Small Business Marketing: Why Maintaining a Digital Presence is Important National Small Business Week, May 12-15, recognizes the contributions of America’s entrepreneurs and small business owners. While they’re working to fulfill customer’s needs, create jobs, and drive innovation, it’s important for owners to focus on their own small business marketing [...]