The 8 Most Effective Inbound Marketing Strategies
In the past, businesses would use mass advertising as a method of reaching out to potential customers. While this allowed them to reach a large audience, it wasn’t targeted.
Today, we recommend using these strategic in bound marketing techniques to bring in customers who are more likely to convert into sales.
- Mobile Website
Making sure that your website is mobile-friendly should be your #1 task on your to-do list. Over 60% of website visitors will come in from a mobile device, so you want to be sure you’ll be visible and easy to find. Make sure that your content is relevant and purposeful for the audience.
- Search Engine Optimization
Optimizing your website and other online content with the right keywords will help increase the page ranking, thereby, drive traffic to your business. Targeting the right keywords can bring customers right to your website and convert them into marketing and sales leads – the basis of in bound marketing. Be sure to work with a qualified SEO professional as SEO best practices has changed significantly over the last few years. Be relevant based on your consumer’s needs, using keywords that are actually searched… not keywords that YOU might look up.
- Content Marketing
Use content marketing to fulfill your visitor’s thirst for information about your business. If you don’t already have a blog to your website, you need to start ASAP. Keep the content on your site fresh and updated regularly. Something as simple as a blog post once per week will provide you at least 52 new pieces of content each year. Whitepapers, infographics, and case studies are other great ways to share important information with your audience.
- Online Reviews
Over 72% of consumers trust online reviews as much as personal recommendations from family or friends. This is so significant that your business ratings are immediately effected by your consumers experience with your business. Be sure to protect your business with online reputation management software. It filters positive from the negative reviews, so only the positive reviews show up on sites and social media accounts.
- Email Marketing
Emails have been used for inbound marketing strategies for many years. However, when you are using in bound marketing, the goal is not to only send out mass emails. Newsletters are great for monthly updates. However, for effective marketing automation and email drip campaigns, you need to harvest leads through landing pages and opt-in forms on your website. Manage your lists – so you can then send emails that are geared toward bringing these individuals back to your website.
- Social Media Marketing
Social media is no longer a way for people to stay in touch with family and friends. It is now an important business in bound marketing tool. Facebook and Instagram will be incredibly important for your business over the next 2 years so you need to start building an audience there now. Every business should, at the minimum, have a Facebook, Twitter Linked In, and Instagram account to reach out to their intended audience. When you post a blog, share it on your social media accounts. Give your audience useful information and don’t use it solely as a promotional method. No one wants to be always “pitched” to… build engagement and a relationship with your consumers.
- Video Marketing
Videos are the fastest growing communication method online. More people watch videos instead of reading. Therefore, it’s important to make use of videos to spread the word about your business. Set up a YouTube channel. Plan for informal and professional videos. Educate your audience with information about your products and services. Promote your company with commercials. Get video testimonials from your favorite customers and post informative videos that relate to your industry. Be ready to be the face of your company or select someone who can do this consistently.
8. Marketing Automation
There are so many DIY marketing tools available, but they don’t communicate with each other. We highly recommend using Beholder’s Marketing Automation platform to enhance your in bound marketing efforts. Most business owners think CRM is marketing automation, but that’s not true. CRM software is sales-focused, while marketing automation marketing-focused. Marketing automation allows your business to streamline, automate, and measure marketing tasks and workflows. We can track leads, manage campaigns, and put all of the Marketing-Technology tools you worked with separately into one complete and comprehensive platform that actually communicates with each other for your benefit.
Grow your business with in bound marketing. When you use these effective strategies, you will increase the amount of traffic for your business.