What Your Business Can Accomplish on Social Media
Social media is more versatile than traditional marketing channels such as direct mail or direct calls. There are several different things you can achieve on social media depending on your business, your industry, your goals, and your target audience. Here’s what most businesses focus on in their digital marketing strategies:
Increase brand awareness
No matter what your top priority on social media is, you should never sell directly to your followers. A promotional tone has no place on social sites like Facebook, Twitter, or Instagram, and it will just repel followers from your account.
By sharing original content with followers, however, you can increase your brand awareness. According to a recent Marketing Land article, if you can get your followers to share your content, then it’ll increase your brand’s social influence:
“Incorporating a sharing aspect to your campaign is a great way to increase your brand awareness and online influence. To measure your brand’s social influence, benchmark key metrics, such as total number of likes or followers, total brand mentions/retweets, influencer brand mentions and site entrances or app downloads driven by social media.”
Certain things, like interacting with followers or sharing content, you can do directly on social media sites. But some businesses would prefer to bring their followers to their website.
There are two major advantages of this. For one, there are fewer distractions and you’ll have the full attention of your followers. In addition, when followers visit your website, they have to option to buy your products, sign up for your email newsletter, or contact your business.
Interact directly with followers
And finally, a simple reason to practice social media marketing is to speak with followers one-on-one. Facebook and Twitter make it possible to interact with hundreds or thousands of followers on a daily basis. Quick, sincere responses can help you solidify your brand reputation.
Social media is a great tool for letting prospective customers to know who you are and what your brand represents. To talk more about social media marketing, or anything else, contact us today.