Why Local Businesses Need to Invest in Content Marketing
Every day, small businesses face the decision on whether or not they should be investing in content. As a business owner you may be asking yourself if your small business really needs to invest in blog writing if you are just trying to target a local audience? After weighing the pros and cons of blogging, local businesses usually come to the same conclusion: yes, content marketing, especially blogging, is well-worth the time, effort and money, if you invest in it properly. If you own a business that wants to attract a local market, use this guide to help you get started right away.
What Does Your Local Business Want to Share?
The main goal of content marketing is to engage your target audience and keep them thinking about you. For a local business, this means you need to share something more than industry-based topics. You need to create and share content that matters to people in your area. For example, your coffee shop probably doesn’t need a blog post about how it’s competitor is opening a new location. Instead, you would need to post topics like:
- Daily specials
- Special events
- Community news
- Thought leader topics
In addition, you may want to share content that shows how you are different from the competition. For example, blog posts about how you grind your coffee beans, anything that shows your company’s culture, or an award that your shop won would go over really well with your audience.
Remember, the goal is to get a local audience to want to use your product or service. Try to figure out what matters the most to your clientele and write about that. Produce pictures or video to help enhance your content and really make your business stand out.
Businesses Need Local SEO Support
Even if your business doesn’t have a lot of trending topics to discuss, content marketing can help you boost your website’s ranking. If you are in a competitive market, this is what helps you stand out online. Every day, more users are relying on search engines to tell them where to go or what to buy. The higher you rank on search engines, the more likely a person will see you.
Content marketing helps you boost your ranking by keeping your site fresh, and relevant. Not only does it encourage people to visit your site directly, it encourages them to share your content on social media. Every social media share you receive creates a backlink, which gets you more traffic and boosts your overall ranking.
Search engines also love showing users sites that have a lot of content, because it is more likely that the user will find what they are looking for. By updating your blog regularly, you are creating more opportunities for people to visit you and showing search engines that you have a lot to offer customers.
Content Marketing Keeps Customers Interested
The biggest reason any business should invest in content marketing is that it gives them an opportunity to engage their customer. While this can be done on social media, having an extra opportunity to make a connection can make a huge difference in how people see your business. In fact, most social media marketing campaigns include content sharing of some kind. Not only does it keep visitors from search engines interested, it helps liven up your social accounts as well.
Investing in a blog can be a difficult decision for a small business to make because of the time and effort involved. Just remember that the benefits of creating great content for a local market can easily outweigh the time and financial commitment you need to make. If you find that you do not have the time, or the resources to create custom content for your business, then it is time to reach out to an agency that can create relevant content. An agency that specializes in creating content will save you the time and the headache of constantly creating, sharing and measuring the content.
To learn more about why local businesses need to invest in content marketing, please contact us today.