Project Description

Education Marketing

CoolSpeak is the nation’s leading youth engagement company. They serve students, parents, and teachers with speakers, programs and events designed to bring the motivation back into education.

Beholder provides Integrated Marketing Services including web design, social media marketing, branding, creative services, photography, graphic design and marketing strategy for this national brand.

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Content Creation Made Specifically for Your Audience

It’s well-documented that content creation is an essential aspect of digital marketing.  You need original content to get the conversation started, generate and convert leads, practice effective SEO, and engage social media followers. But content is only effective if it’s made for your target audience.

Here are some ways to make sure your content creation is made for the right people:

Different audiences want different content 

First, understand that not all audiences crave the same content. Some prefer videos while others like reading studies and articles. This Entrepreneur article explains why you need to take individual needs into account when creating content:

“Your audience is likely made up of new, veteran and prospective customers of different ages and from different cultures and geographic locations. It would be foolhardy of you, then, to expect that they will all respond the same way to the same content. That’s why you need to take their individual needs and requirement into consideration.”

Creating buyer personas can help you understand the individual needs of your target audience. You’ll have a better understanding of who you’re talking to, what they want to hear, and how you can get their attention.

A marketing automation platform will help you create and segment buyer personas. Your content creation strategy will develop and produce content that specifically targets their preferences. Efficiency is key when planning your marketing strategy.


The best way to find out what kind of content your audience likes is to diversify your marketing collateral. You’ll have to go through a trial-and-error period and find conclusive results afterwards. The important thing is that you look at metrics and analytics to get a deeper understanding of your content’s performance.

Research competitors 

Another way to figure out what your audience likes it to check out your competitors’ marketing campaigns. Since your audiences likely have overlap, you can get an idea of what works and what doesn’t. However, you may not always know what works simply by perception.  Work with your marketing agency as they have tools and resources to quickly inspect your competitors campaigns and learn how much they might even be spending on them.

Next Steps…

Creating content is hard, and doing so for your specific audience is even harder. Contact us to talk more about content creation, content marketing, digital marketing, or we’d prefer… let’s learn more about your business and your goals.

We provide the team and tools you need to grow your business. We customize content creation to fit your budget and target your audience.

Beholder is an integrated marketing agency. Book a 30-minute Free Consultation with us today.