Project Description

“If it’s Russell, It’s Right…Guaranteed!”

Roofing Marketing

Russell Roofing is an exterior contractor that services all aspects of your home and business’ exterior needs from roofing, windows and doors to siding, gutters, and masonry.

Beholder’s Integrated Marketing Program was designed to help increase lead generation and to enhance brand and company awareness, especially focusing on a successful shift from only promoting roofing services to now being a full service exterior solution provider throughout the Delaware Valley region.

Beholder provides comprehensive brand strategy, digital marketing services through a new website, web maintenance, inbound marketing efforts; content marketing through blogs, articles, press releases, photography, video production, and graphic design; as well as consistent social media marketing and management, online reputation management, advertising, and email marketing services.

The full service integrated marketing solution allows the Russell Roofing sales and management team to focus on serving their customer’s needs while Beholder services Russell’s marketing objectives.

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