Growth Marketing Agency

We Built Beholder to Solve Disconnected Marketing

Beholder is a growth marketing agency built to solve disconnected marketing. With more than two decades of experience across marketing, media, technology, strategy, and business, we connect strategy, execution, sales, and measurement so growing businesses can make smarter marketing decisions and turn investment into measurable growth.

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Growing businesses rarely have a shortage of marketing activity. The problem is that too much of it happens independently.


One company builds the website. Another manages SEO. Ads run separately. Content gets created without a clear connection to sales. Reports show activity without always showing what is contributing to growth.


Beholder brings those pieces together.


As a growth marketing agency, we connect strategy, execution, sales, and measurement around one plan so businesses can focus their resources on what matters and understand what's actually working.th.

More Than Two Decades Led to Beholder

Beholder's roots go back to 1999, when Craig and Emilia Andrews began building careers across media, production, marketing, technology, strategy, and business.


Craig's career grew from television and video production into marketing, technology, and business growth. His experience includes major media networks, national brands, public figures, and work with more than 200 small and midsize businesses.


Emilia's experience spans production, marketing strategy, brand development, operations, and integrated marketing, with a focus on turning business objectives into plans that can be executed and measured.

Across different industries and disciplines, they kept seeing the same pattern: businesses were investing in marketing without a clear strategy connecting the work.



That experience evolved into Beholder Agency in 2020.

Let's Build Your Strategic Foundation

Tell us where your brand stands today — where the message is fuzzy, where sales and marketing disagree, or where you're not sure who you're really talking to. We'll help you see what's solid, what's missing, and what a clear brand strategy could unlock next.

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A beholder is an observer, someone who sees and considers what's in front of them.


It's a fitting name for how we approach marketing.


From inside a business, marketing can feel like a maze of channels, vendors, platforms, leads, and decisions. Our role is to step back, see how those pieces affect one another, and help identify the clearest path forward.


That perspective also means we don't assume the most obvious tactic is always the answer.


An ad problem may actually be a messaging or landing page problem. A website problem may be a traffic problem. A lead problem may actually be happening during follow-up or the handoff to sales.



Understanding the whole picture helps us solve the right problem before investing more money in the wrong solution.

How We Work With You

We don't measure partnership by how many deliverables we produce.

We start by understanding where the business is going and what marketing needs to accomplish. From there, we establish priorities, execute the work, measure performance, and use what we learn to determine what happens next.


Sometimes that means investing more in something that's working. Sometimes it means changing direction. Sometimes it means stopping something that no longer justifies the investment.


The goal isn't more marketing. It's better marketing decisions.

How We Measure Success

We look beyond impressions, clicks, and activity to understand how marketing contributes to the business.

Visibility

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Are the right people finding and engaging with your business?


Qualified Leads

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Are those efforts generating inquiries from people who could realistically become customers?


Sales Opportunities

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Are those leads progressing into meaningful sales conversations?


Revenue

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Where your systems allow it, can marketing activity be connected to customers and revenue?


Meet the People Behind Beholder

Our team brings together experience across strategy, creative, content, technology, digital marketing, sales, and business operations.

Different specialties contribute to the work, but they operate around the same strategy and business goals. You get the capabilities of a broader marketing team without having to connect and manage those disciplines yourself.


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CEO & Partner

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COO & Partner

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Alycia Owen

Content Specialist

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Digital Marketing

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James Vanleen

Business Development

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Mia Andrews

Content Specialist

Find the Clearest Path Forward

If marketing feels like a maze of tactics, vendors, platforms, and decisions, adding another tactic may not be the answer.



Let's look at the bigger picture, identify what's getting in the way, and determine the smartest next move..

Not Sure What Your Marketing Needs Next?

Tell us what's working, what's not, and what you're trying to accomplish. We'll start with the bigger picture and help determine what marketing needs to do next.


What would you like your marketing to do better?


Tell us what's getting in the way, what you've tried, or what you're trying to accomplish.