Boosting Your Brand on
Social is more than Likes
Social media has become a cornerstone of modern marketing. It's where businesses of all sizes connect with their audiences, build relationships, and ultimately, drive success. At Beholder, we specialize in providing top-notch social media marketing services and
growth marketing solutions
to help your brand not only thrive on social platforms but also thrive in your industry.
Social media marketing is the bridge that connects your brand to the world, turning followers into loyal customers.
Craig Andrews,
CEO, Beholder Agency
Businesses large and small not utilizing the power of social media marketing is a missed opportunity that can hinder business growth. It's no longer enough to rely on traditional marketing methods alone. If you're not leveraging the immense potential of social media, you're likely experiencing these common pains:
Effective social media marketing is a game-changer for businesses. It can:
By creating an engaging presence on social media, you can increase your brand's visibility and recognition.
With targeted campaigns, you can capture valuable leads and expand your customer base.
Social media is a powerful tool to direct traffic to your website, increasing the chances of converting visitors into customers.
Social media allows for direct and meaningful interactions with your audience, fostering loyalty and trust.
F E A T U R E S
Effective social media marketing requires a well-rounded approach that combines these services to create a compelling online presence, engage with your audience authentically, and achieve your business objectives. It's essential to adapt your strategy based on the unique characteristics of each social media platform and the evolving preferences of your audience.
Social Media Strategy
This involves defining clear goals and objectives for your social media marketing efforts. It includes identifying your target audience, understanding their preferences, and devising a strategy that aligns with your business objectives.
Profile Setup & Optimization
Creating social media profiles is the first step, but it's equally important to optimize them. This means using high-quality profile and cover images, writing compelling bios, and including relevant links and contact information.
Content Creation
Content is the heart of social media marketing. It involves creating various types of content such as text posts, images, videos, infographics, and more. Content should be engaging, informative, and tailored to the preferences of your target audience on each platform.
Content Calendar
Consistency is key in social media marketing. A content calendar helps you plan and schedule your posts in advance, ensuring a steady flow of content that aligns with your strategy and resonates with your audience.
Audience Engagement
Building relationships with your audience is crucial. Responding to comments, messages, and mentions promptly shows that you value your followers' input and fosters a sense of community around your brand.
Paid Advertising
While organic reach is essential, paid advertising allows you to expand your reach even further by targeting specific demographics, interests, and behaviors. You can run ads on platforms like Facebook, Instagram, Twitter, and LinkedIn.
Reports and Insights
Regular reporting provides a snapshot of your social media performance. It allows you to see what's working well and what areas need improvement, helping you adjust your strategy accordingly.
Live Streaming
Live video allows you to connect with your audience in real-time. It's a great way to showcase behind-the-scenes content, conduct Q&A sessions, or launch new products or services.
Contests and Giveaways
Running contests or giveaways can generate excitement and encourage user-generated content. They are effective for increasing engagement and growing your audience.
Businesses that effectively utilize social media can look forward to:
Our social media marketing process begins with a social media strategy session to understand your business, followed by setting campaign goals and identifying your target audience. We then select the most suitable social platforms, establish engaging content themes, and create a content schedule to ensure your campaign's success.
With these steps in place, we'll work collaboratively to achieve your social media marketing objectives and drive meaningful results for your business.
In our social media marketing process, we kick things off with a comprehensive strategy session. This is where we get to know your business, objectives, and values. We'll discuss your brand identity, market positioning, and competitive landscape. Through open dialogue, we'll gain a deep understanding of your goals, challenges, and vision. This session lays the foundation for a successful social media campaign.
Once we've defined your business context, we'll work together to set clear and measurable campaign goals. These goals can include increasing brand awareness, driving website traffic, generating leads, boosting sales, or enhancing customer engagement. Having well-defined objectives helps us focus our efforts and evaluate the campaign's success effectively.
Identifying your target audience is a critical step in our process. We'll create detailed buyer personas based on demographics, interests, behavior, and pain points. Understanding your audience allows us to tailor content and messaging to resonate with them, ensuring that your social media efforts reach the right people.
We'll strategically select the social media platforms that align best with your business and target audience. Whether it's Facebook, Instagram, Twitter, LinkedIn, TikTok, or others, we'll choose the most appropriate platforms to connect with your audience effectively. We'll also ensure your profiles are set up professionally and optimized for maximum visibility.
To maintain consistency and relevance, we'll establish clear and engaging themes for your social media content. These themes will align with your brand identity and resonate with your target audience. They can range from educational content and storytelling to product showcases and user-generated content campaigns. Having themed content keeps your social media presence fresh and captivating.
We'll create a well-structured content calendar outlining when and what content will be posted on your chosen social media platforms. This calendar will be tailored to your audience's online behavior, peak engagement times, and platform-specific trends. A consistent posting schedule ensures that your social media profiles remain active and keeps your audience engaged.
Social media marketing is beneficial for virtually all businesses, as it can enhance brand awareness, engage with your audience, and drive sales. If you want to stay competitive and reach a wider audience, social media marketing is essential.
LinkedIn is often the top choice for B2B businesses, as it's a platform focused on professional networking and industry-related content. However, depending on your industry and goals, platforms like Twitter and even Facebook can also be valuable.
Yes, social media marketing is highly effective for local businesses. It allows you to connect with your local community, promote special offers, and engage with customers in your area. Platforms like Facebook and Instagram can be especially valuable for local marketing.
The ROI of social media marketing varies depending on your goals and strategies. It can include increased brand visibility, website traffic, lead generation, and ultimately, revenue growth. Measuring ROI requires tracking key performance indicators (KPIs) relevant to your objectives.
Posting frequency depends on the platform and your audience's preferences. Generally, a consistent schedule (daily or several times a week) is recommended. However, quality content should always take precedence over quantity.
Get a clear path to business growth.
We create a clear path to business growth by providing marketing strategies and services that support an increase in awareness, sales & engagement.
Phone: 866-536-2555
Delaware
200 Continental Drive, Suite 401
Newark, DE 19713
New Jersey
923 Haddonfield Road, Suite 300
Cherry Hill, NJ 08002
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