Fractional CMO Services
Senior Marketing Leadership, Without the Full-Time Hire or the Agency
You have a web developer, maybe an ad agency, a freelancer on social, and a to-do list nobody owns. A fractional CMO gives your marketing a leader. Emilia Andrews joins your leadership team part-time, sets the strategy, directs the people you already work with, and holds every dollar of marketing spend to a business result.
Phone: 1-866-536-2555
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A Fractional Chief Marketing Officer Who Directs the Team You Already Have
Most growing businesses don't need another vendor. They need someone in charge. Without a marketing leader, each vendor optimizes its own piece: the SEO firm reports rankings, the ad agency reports clicks, and the website person waits for instructions. Nobody connects it to revenue, and the owner ends up refereeing.
A fractional chief marketing officer fills that seat. You keep the vendors and people who are working. Emilia sets the direction, decides where the budget goes, and makes sure everyone is working toward the same numbers. You get executive-level marketing leadership for a fraction of the cost of a full-time CMO.
What Is a Fractional CMO?
A fractional CMO is an experienced marketing executive who leads your marketing on a part-time basis. They do the job of a chief marketing officer (strategy, budget, team direction, and accountability for results), but work a set number of hours each month instead of full-time.
It's different from a consultant who delivers a plan and leaves, and different from an agency that sells you its own services. A fractional CMO stays, owns the outcome, and works on your side of the table.
Meet Your Fractional CMO:
Emilia Andrews
Emilia Andrews has spent more than 20 years in executive marketing and media leadership. She has served as CEO, COO, CMO, and founder across several ventures, including an award-winning video production company, a television network, a marketing agency, and a consulting firm. She has worked with startups, entrepreneurs, global brands, and Fortune 100 companies.
Her work centers on revenue growth: building strategies that grow market share and profitability, building strong teams, and using data to decide what happens next. She is bilingual and leads marketing for English and Spanish-speaking clients.
• Growth Marketer Businesswoman of the Year (2022)
• Top COO, SmartCXO
• Digital Marketer of the Year, US Commerce
• Multiple Telly, Gracie, Webby, and MarCom awards
• Seven years as president of her local Alliance for Women in Media chapter
What Our Fractional CMO Services Include
Marketing strategy and planning
A written marketing plan tied to your revenue goals, with clear priorities for the next 90 days and the year ahead.
Budget ownership
Deciding where marketing dollars go, reallocating when something isn't working, and cutting spend that doesn't pay for itself.
Vendor and team direction
Briefing, managing, and holding your agencies, freelancers, and staff accountable. Emilia can also help you hire or replace vendors when needed.
Brand and messaging leadership
Making sure your positioning is clear and consistent across your website, sales conversations, and campaigns.
Reporting and KPIs
One set of numbers everyone works toward: leads, cost per lead, pipeline, and revenue. Reviewed with you every month in plain language.
Sales and marketing alignment
Agreeing on what a qualified lead is, how fast it gets followed up, and how marketing supports your sales process.
A seat at the leadership table
Emilia joins leadership meetings and planning sessions so marketing is part of business decisions, not an afterthought.
Is a Part-Time CMO Right for Your Business?
A part-time CMO tends to make sense when:
- You're spending real money on marketing but can't say what it returns
- You have two or more vendors and no one coordinating them
- The owner or a sales leader is running marketing on the side
- Growth has stalled and you're not sure whether the problem is strategy, messaging, or execution
- You're not ready for a full-time CMO, but you've outgrown a marketing coordinator or fractional marketing director
It's usually not the right fit if you have no marketing activity yet and need someone to do all the work. In that case, a
marketing consulting engagement or an agency may be a better first step.
Is a Part-Time CMO Right for Your Business?
A part-time CMO tends to make sense when:
- You're spending real money on marketing but can't say what it returns
- You have two or more vendors and no one coordinating them
- The owner or a sales leader is running marketing on the side
- Growth has stalled and you're not sure whether the problem is strategy, messaging, or execution
- You're not ready for a full-time CMO, but you've outgrown a marketing coordinator or fractional marketing director
It's usually not the right fit if you have no marketing activity yet and need someone to do all the work. In that case, a
marketing consulting engagement or an agency may be a better first step.
How a Fractional CMO Engagement Works
01
Discovery
Emilia meets your leadership, reviews your current marketing, vendors, budget, and results, and learns how you sell.
02
The plan
She builds your marketing plan, sets the KPIs, and gives each vendor or team member clear direction.
03
Leading the work
On a regular schedule, she runs marketing meetings with your team and vendors, reviews performance, and adjusts priorities.
04
Monthly review
Each month you get a plain-language review of what worked, what didn't, and what changes next..
Fractional CMO FAQs
Do I have to use Beholder for the marketing work?
No. Our fractional CMO services are advisory and leadership only. Emilia works with your current agencies, freelancers, and staff. If you ever want execution help, it's available, but it's your choice.
How many hours does a fractional CMO work?
Add your standard range, e.g. "Most engagements run X to Y hours per month". The time is set around what your business needs and can change as it grows.
How is this different from your marketing consulting services?
Consulting gives you a plan and ongoing check-ins. A fractional CMO takes ownership: leading your team and vendors, managing the budget, and being accountable for results month to month.
Will Emilia manage my existing agency?
Yes. Directing and holding vendors accountable is a core part of the role. She'll also tell you honestly if a vendor isn't the right fit.
Can a fractional CMO help us hire?
Yes. Emilia can help you define marketing roles, interview candidates or vendors, and bring new people up to speed.
Is there a long-term contract?
Add minimum term, e.g. "We ask for a X-month start so there's time to see results, then month to month".
Do you work with Spanish-speaking businesses?
Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.
Put a Marketing Leader in the Room
If your marketing has vendors but no one steering them, a fractional CMO can bring direction, accountability, and a clear plan for growth. Emilia can help align your team, connect your marketing efforts to your business goals, and focus your budget on the priorities that matter most.
Book a 30-minute call to talk through your challenges and explore what experienced marketing leadership could look like for your business, or call 1-866-536-2555.
Business & Growth Review
We learn about your business model, services, goals, target audience, and current challenges.
Messaging & Positioning
We evaluate your value proposition, brand message, and how clearly you stand apart in the market.
Channel and Funnel Review
We look at how your website, SEO, local presence, paid media, content, email, and social media are contributing to awareness, leads, and conversions.
Strategy and Sales Alignment
We identify gaps between lead generation and sales follow-up, then provide practical guidance and next steps to improve performance and support better decisions.
