SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING SERVICES FOR SMALL BUSINESSES

Boosting Your Brand on

Social is more than Likes

Social media has become a cornerstone of modern marketing. It's where businesses of all sizes connect with their audiences, build relationships, and ultimately, drive success. At Beholder, we specialize in providing top-notch social media marketing services and growth marketing solutions to help your brand not only thrive on social platforms but also thrive in your industry.

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Social media marketing is the bridge that connects your brand to the world, turning followers into loyal customers.

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Craig Andrews,

CEO, Beholder Agency

Businesses large and small not utilizing the power of social media marketing is a missed opportunity that can hinder business growth. It's no longer enough to rely on traditional marketing methods alone. If you're not leveraging the immense potential of social media, you're likely experiencing these common pains:


  1. Stagnant Growth: Businesses that don't harness the power of social media often find themselves stuck in a rut, struggling to expand their customer base.
  2. Limited Brand Visibility: Without an active social media presence, your brand remains hidden in the shadows, making it challenging to compete in today's crowded marketplace.
  3. Disconnected from Your Audience: Failing to engage with your audience on platforms where they spend their time can lead to a disconnect between your business and potential customers.

What Social Media Marketing Can Do for Your Business:

Effective social media marketing is a game-changer for businesses. It can:

Boost Brand Awareness:

By creating an engaging presence on social media, you can increase your brand's visibility and recognition.

Generate Leads:

With targeted campaigns, you can capture valuable leads and expand your customer base.

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Drive Website Traffic:

Social media is a powerful tool to direct traffic to your website, increasing the chances of converting visitors into customers.

Enhance Engagement:

Social media allows for direct and meaningful interactions with your audience, fostering loyalty and trust.

F E A T U R E S

Key services included in our social media marketing services:

Effective social media marketing requires a well-rounded approach that combines these services to create a compelling online presence, engage with your audience authentically, and achieve your business objectives. It's essential to adapt your strategy based on the unique characteristics of each social media platform and the evolving preferences of your audience.

Social Media Strategy

This involves defining clear goals and objectives for your social media marketing efforts. It includes identifying your target audience, understanding their preferences, and devising a strategy that aligns with your business objectives.

Profile Setup & Optimization

Creating social media profiles is the first step, but it's equally important to optimize them. This means using high-quality profile and cover images, writing compelling bios, and including relevant links and contact information.

Content Creation

Content is the heart of social media marketing. It involves creating various types of content such as text posts, images, videos, infographics, and more. Content should be engaging, informative, and tailored to the preferences of your target audience on each platform.

Content Calendar

Consistency is key in social media marketing. A content calendar helps you plan and schedule your posts in advance, ensuring a steady flow of content that aligns with your strategy and resonates with your audience.

Audience Engagement

Building relationships with your audience is crucial. Responding to comments, messages, and mentions promptly shows that you value your followers' input and fosters a sense of community around your brand.

Paid Advertising

While organic reach is essential, paid advertising allows you to expand your reach even further by targeting specific demographics, interests, and behaviors. You can run ads on platforms like Facebook, Instagram, Twitter, and LinkedIn.

Reports and Insights

Regular reporting provides a snapshot of your social media performance. It allows you to see what's working well and what areas need improvement, helping you adjust your strategy accordingly.

Live Streaming

Live video allows you to connect with your audience in real-time. It's a great way to showcase behind-the-scenes content, conduct Q&A sessions, or launch new products or services.

Contests and Giveaways

Running contests or giveaways can generate excitement and encourage user-generated content. They are effective for increasing engagement and growing your audience.

What to Expect When Using Social Media Effectively:

Businesses that effectively utilize social media can look forward to:

  1. Increased Sales: A well-executed social media strategy can directly impact your bottom line by driving more sales and revenue.
  2. Improved Customer Loyalty: Engaging with your audience builds brand loyalty and fosters lasting relationships with customers.
  3. Market Insights: Social media provides valuable data and insights that can inform your business decisions and refine your marketing strategy.
  4. Competitive Advantage: Staying ahead in your industry becomes achievable when you're at the forefront of social media trends.

How it works

Our social media marketing process begins with a social media strategy session to understand your business, followed by setting campaign goals and identifying your target audience. We then select the most suitable social platforms, establish engaging content themes, and create a content schedule to ensure your campaign's success.

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With these steps in place, we'll work collaboratively to achieve your social media marketing objectives and drive meaningful results for your business.

  • 1. Strategy Session:

    In our social media marketing process, we kick things off with a comprehensive strategy session. This is where we get to know your business, objectives, and values. We'll discuss your brand identity, market positioning, and competitive landscape. Through open dialogue, we'll gain a deep understanding of your goals, challenges, and vision. This session lays the foundation for a successful social media campaign.

  • 2. Campaign Goals:

    Once we've defined your business context, we'll work together to set clear and measurable campaign goals. These goals can include increasing brand awareness, driving website traffic, generating leads, boosting sales, or enhancing customer engagement. Having well-defined objectives helps us focus our efforts and evaluate the campaign's success effectively.

  • 3. Target Audience:

    Identifying your target audience is a critical step in our process. We'll create detailed buyer personas based on demographics, interests, behavior, and pain points. Understanding your audience allows us to tailor content and messaging to resonate with them, ensuring that your social media efforts reach the right people.

  • 4. Establish Platforms:

    We'll strategically select the social media platforms that align best with your business and target audience. Whether it's Facebook, Instagram, Twitter, LinkedIn, TikTok, or others, we'll choose the most appropriate platforms to connect with your audience effectively. We'll also ensure your profiles are set up professionally and optimized for maximum visibility.

  • 5. Establish Themes:

    To maintain consistency and relevance, we'll establish clear and engaging themes for your social media content. These themes will align with your brand identity and resonate with your target audience. They can range from educational content and storytelling to product showcases and user-generated content campaigns. Having themed content keeps your social media presence fresh and captivating.

  • 6. Develop Schedule:

    We'll create a well-structured content calendar outlining when and what content will be posted on your chosen social media platforms. This calendar will be tailored to your audience's online behavior, peak engagement times, and platform-specific trends. A consistent posting schedule ensures that your social media profiles remain active and keeps your audience engaged.

FAQs

  • How do I know if my business needs social media marketing?

    Social media marketing is beneficial for virtually all businesses, as it can enhance brand awareness, engage with your audience, and drive sales. If you want to stay competitive and reach a wider audience, social media marketing is essential.

  • What social media platforms are best for B2B businesses?

    LinkedIn is often the top choice for B2B businesses, as it's a platform focused on professional networking and industry-related content. However, depending on your industry and goals, platforms like Twitter and even Facebook can also be valuable.

  • Can social media marketing work for local businesses?

    Yes, social media marketing is highly effective for local businesses. It allows you to connect with your local community, promote special offers, and engage with customers in your area. Platforms like Facebook and Instagram can be especially valuable for local marketing.

  • What's the ROI of social media marketing?

    The ROI of social media marketing varies depending on your goals and strategies. It can include increased brand visibility, website traffic, lead generation, and ultimately, revenue growth. Measuring ROI requires tracking key performance indicators (KPIs) relevant to your objectives.

  • How often should I post on social media?

    Posting frequency depends on the platform and your audience's preferences. Generally, a consistent schedule (daily or several times a week) is recommended. However, quality content should always take precedence over quantity.

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